The FIA, motorsport’s global governing body, has entered into a multi-year partnership with Nissan in a deal that will see the Japanese automotive company support the federation’s Action for Road Safety campaign.
As part of the agreement, Nissan will become an official supporter of the FIA’s awareness-raising campaign, which was launched in 2011 in support of the United Nations’ Decade of Action for Road Safety.
Nissan will support and promote awareness campaigns worldwide – in particular Action for Road Safety’s Golden Rules for Safer Motoring – with the aim of fighting a global scourge that results in the deaths of 1.3 million people annually, with 50 million more being injured each year.
FIA president Jean Todt said: “The FIA is extremely pleased to announce this key partnership. Nissan has a long tradition of developing life-saving automotive technologies and this new agreement reaffirms its strong commitment to road safety. By combining our efforts we can ensure that our message for safer driving and safer roads reaches an even wider audience.”