MLS expansion side FC Cincinnati has agreed a multi-year partnership with First Financial Bank, which will become “the club’s Exclusive Banking and Financial Services Partner”.
The partnership includes club and stadium assets – both at Nippert Stadium in 2019 and 2020 and at new arena West End Stadium starting in 2021 – as well as community programming, fan experiences, game day and in-game activations and consumer banking programmes.
First Financial will also issue an FC Cincinnati-branded debit card and set up ATMs at West End Stadium, where it will also have a branded entrance gate and the opportunity to name a premium club area. Financial terms were not disclosed.
“We’re 100-per-cent privately financing the stadium,” FC Cincinnati president and general manager Jeff Berding said. “These partnerships give us the means to meet our obligations to create this brilliant stadium for our fans and our community and for the West End.”