Italian crane and industrial-lifting products manufacturer Fassi Group has enhanced its ties with the Superbike World Championship (WSBK) by signing on as the main sponsor of the penultimate round of the 2015 season of the motorcycling series.
Under the agreement, WSBK’s event at Circuit de Nevers Magny-Cours this weekend will now be known as the ‘Fassi French Round’
Fassi has been part of the series for three consecutive years as an official sponsor. Along with the usual presence of the Fassi crane within the paddock and on billboards trackside, the Fassi Group logo will also appear on promotional materials for the event.
“With these years of experience in our partnership at an international level, we are glad to see how our sponsors are optimising their visibility by choosing specific WorldSBK events in their key markets to increase their communications activities,” Marc Saurina, WSBK commercial and marketing director, said.