Portuguese Primeira Liga
Liga Portugal unveils Betclic title sponsorship as Bwin exits
Liga Portugal has announced that online gambling and sports betting company Betclic has taken over as title sponsor to the top division of Portuguese football
Puma adds Liga Portugal to ball-supply portfolio
German sportswear and equipment manufacturer Puma has agreed a long-term deal to become the new official ball supplier to Liga Portugal, organising body of the top two football divisions in the country
Binance becomes FC Porto back-of-shirt sponsor, launches club fan token
Portuguese Primeira Liga side FC Porto has agreed a deal with cryptocurrency provider Binance to become the team’s 'Official Fan Token Partner' and back-of-shirt sponsor for the 2021-22 season.
Adidas strikes six-year extension with Benfica as club seeks shirt sleeve sponsor
Sporting goods brand Adidas has renewed its kit supplier contract with Portuguese football club Benfica for another six years, extending until 2027
Betano replaces NOS at Sporting CP as Nike confirmed as kit supplier
Portuguese Primeira Liga football club Sporting Clube de Portugal will kick off the 2021-22 season with betting operator Betano as its new front-of-shirt sponsor
WiZink makes co-branded payment card play with Benfica
Portuguese football club Benfica has signed a five-year sponsorship agreement with the Spanish digital bank WiZink
Betano calls foul as Bwin ‘snatches Portuguese Primeira Liga naming rights’
Betting operator Betano has written to Portugal’s top-flight football clubs and threatened legal action against the Portuguese Professional Football League (LPFP), after it was beaten by rival company B…
Benfica engages WME Sports in stadium and academy naming rights search
Portuguese football club Benfica has contracted WME Sports, the sports representation arm of the Endeavor-owned WME agency, to secure naming rights partners for the club’s Benfica Stadium and Benfica Y…
Sporting CP ‘to swap Macron for Nike’
Portuguese football club Sporting CP will switch kit suppliers from Italian brand Macron to Nike at the end of the 2020-21 season, according to reports
End of the line for NOS’ Portuguese Primeira Liga title sponsorship
The Portuguese Primeira Liga, the country's top-flight football league, will lose telecoms and pay-television broadcaster NOS as its title sponsor at the end of its contract
Betano supports Portuguese market entry with Braga deal
Portuguese Primeira Liga football club SC Braga has agreed a three-season deal to make online gambling brand Betano its new main sponsor.
The contract covers the three seasons spanning 2019-20 to 2021-22
EuroBic extends Liga Portugal deal
Liga Portugal, the organising body of the top two divisions of domestic club football, has extended its partnership with banking group EuroBic