Danish electronics and audio company Bang & Olufsen has reached an agreement to become an official supplier to the England women’s cricket team.
England began the defence of its Ashes crown against Australia at Taunton today (Tuesday) and Bang & Olufsen has supplied personalised sets of headphones to all 22 members of the England women’s performance programme.
Bang & Olufsen will also enjoy a range of sponsorship and marketing rights around the team
England and Wales Cricket Board director of England women’s cricket Claire Connor said: “A year on from securing our first standalone commercial deal for England women's cricket with Kia, we are thrilled to announce this partnership with Bang & Olufsen. For such a large brand to partner with England women's cricket is testament to the hard-work, success and ever-growing commercial appeal of the team. We hope that this will be the start of a long and successful partnership.”