The European Handball Federation has reached an agreement to make mail order work-wear and protective equipment company Engelbert Strauss an official sponsor of its Euro 2014 tournaments.
Engelbert Strauss’ deal with the EHF covers the Men’s Euro 2014 in Denmark from January 12-26 and the women’s event in Hungary and Croatia on December 7-21.
At both competitions Engelbert Strauss will benefit from a strong branding presence in view of television cameras, including integration into the centre circle, LED boards and the sleeves of all players’ shirts.
Additionally, the company will be able to use the official Euro 2014 logo in promotional activities and enjoy an associated website presence.