IIHF World Championship
Škoda launches new logo in Ice Hockey World Championship extension
Škoda has announced a five-year extension of its long-standing role as ‘Official Main Sponsor’ of the IIHF Ice Hockey World Championship for the next five years, from 2023 to 2027.
Engelbert Strauss backs IIHF World Championship in Infront-brokered deal
Germany-based workwear supplier Engelbert Strauss has been unveiled as a sponsor of this year’s International Ice Hockey Federation World Championship in a deal brokered by the Infront agency.
Latvia awarded sole hosting rights to IIHF Worlds, Liga Stavok signs on as sponsor
The International Ice Hockey Federation (IIHF) has confirmed that the Latvian capital of Riga will be the sole host of its upcoming World Championship, while Russian betting company Liga Stavok has signed…
Belarus stripped of IIHF Worlds after sponsors’ backlash
Belarus has been stripped of its hosting rights to ice hockey’s 2021 IIHF World Championship following increasing opposition – notably from sponsors – to the staging of the event in the Eastern European count…
Tampere Deck Arena lands Uros as naming-rights sponsor
Tampere Deck Arena, which will serve as the main host venue during Finland’s staging of the International Ice Hockey Federation’s (IIHF) World Championship in 2022, has agreed a naming-rights deal wit…
Liqui Moly renews sponsorship of IIHF Worlds
German motor oil manufacturer Liqui Moly has extended its sponsorship of the International Ice Hockey Federation’s (IIHF) World Championship ahead of the 2020 edition in Switzerland.
Liqui Moly returns to Four Hills Tournament
German automotive chemicals manufacturer Liqui Moly has signed up as a main sponsor of the Vierschanzentournee, the annual ski jumping showpiece otherwise known as the Four Hills Tournament