US wireless communications brand Boost Mobile has entered a partnership with the ELeague esports organisation.
Boost Mobile will become the first-ever official wireless provider of ELeague and work with the organisation on initiatives spanning all ELeague competitions.
The deal covers major events such as the inaugural ELeague Cup: Rocket League, which begins today (Friday).
Boost Mobile will also benefit from integration on the ELeague caster desk and within the ELeague AdTracker, as well as promotion across the ELeague’s linear television, digital and social platforms.
Seth Ladetsky, senior vice-president of sales for Turner Sports, a division of US media company Turner that runs the ELeague with the IMG agency, said: “As we continue to expand the ELeague brand into new spaces and IPs, we look forward to working with leadership brands like Boost Mobile to explore new breakthrough opportunities within the sport.”