EFL secures 50-per-cent uplift in Sky Bet title sponsorship renewal

Luton Town Manager Rob Edwards lifts the Sky Bet Championship Play Offs Final trophy. (Sebastian Frej/MB Media/Getty Images)
Luton Town Manager Rob Edwards lifts the Sky Bet Championship Play Offs Final trophy. (Sebastian Frej/MB Media/Getty Images)

Sky Bet not actively marketing itself or its products in family areas of stadiums or advertising to young fans;

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