US motor racing circuit Daytona International Speedway has secured multi-year sponsorship deals with automotive manufacturer Chevrolet and financial services company Fifth Third Bank.
Chevrolet will serve as a founding partner of the Daytona Rising redevelopment project, which is set to be completed by January 2016. From the beginning of next year, Chevrolet will hold the naming rights for one of the five fan entrances and its associated ‘neighbourhood’, while benefitting from new vehicle displays and fan engagement opportunities throughout the four concourse levels of Daytona’s newly built stadium.
The Daytona Rising project, encompassing the Speedway’s nearly one-mile long frontstretch, aims to transform the venue into the world’s first motorsports stadium with premium amenities and attractions unmatched in the industry. Healthcare institution Florida Hospital and Japanese automotive manufacturer Toyota have already come on board as founding partners.
Additionally, Chevrolet will be an official partner of the Daytona 500 race and receive official pace car rights in select years.
Meanwhile, Fifth Third Bank becomes the official bank of Daytona International Speedway and will integrate its ATMs into the redeveloped site from 2016. It is also an official partner of the Daytona 500 and the Coke Zero 400.
Fan engagement and corporate hospitality opportunities will be made available to Fifth Third Bank, which gains the rights to use Daytona International Speedway marks and logos in its promotional campaigns.
The financial details of Daytona International Speedway’s agreements with Chevrolet and Fifth Third Bank were not disclosed.