Sporting goods brand Penalty has signed a three-year kit supplier deal with Campeonato Brasileiro Serie A football club Cruzeiro.
Effective from January 2015, Penalty will produce all match kit and performance apparel for the reigning Brazilian champions over the next three seasons.
Penalty chief executive Paulo Ricardo de Oliveira said: “We are extremely proud of this partnership. Penalty will spare no efforts to contribute to the success and new achievements of Cruzeiro, which is without doubt our largest property and brand association.”
Financial terms for the deal between Penalty and Belo Horizonte-based Cruzeiro were not disclosed.