Credit card issuer Credit One Bank has sealed a multi-year partnership with the Nascar stock car-racing series in North America.
The deal includes agreements with the series’ sanctioning body as well as one of its most successful teams, Chip Ganassi Racing.
As part of the agreement with Nascar, Credit One Bank will offer fans officially licensed Nascar-themed credit cards. Credit One Bank will also be the primary sponsor of the No.1 Chevrolet, driven by Jamie McMurray for three races, as well as an associate partner throughout the 2016 Sprint Cup Series campaign.
“Our partnerships with both Nascar and Chip Ganassi Racing will introduce the benefits of Credit One Bank card membership to a new audience of consumers,” said Laura Faulkner, vice-president of marketing communications at Credit One Bank. “With the official credit card of Nascar, fans can further their love of racing with a rewards programme that complements that same passion. We also look forward to supporting Jamie McMurray in the 2016 Nascar Sprint Cup Series.”
The marketing campaign will also include national television advertising, network and satellite radio advertising, sweepstakes and promotions, at-track marketing, unique retail partnerships and card member experiences for Nascar fans.