US tyre manufacturer Cooper Tire has entered into a partnership with German Bundesliga football club Mainz.
The three-year deal covers the 2016-17 to 2018-19 seasons and names Cooper as the official tyre partner of the club.
Under the agreement, Cooper will receive TV-visible advertising exposure during games at Mainz’s Opel Arena home stadium.
The deal marks Cooper Tire’s first with a Bundesliga club. The company is also a partner of English Premier League outfit Arsenal.