Newly formed NHL ice hockey franchise Vegas Golden Knights has entered into a multi-year partnership with Canadian entertainment company, Cirque du Soleil.
The deal will run for three seasons, starting with the team’s inaugural 2017-18 season and running until June 2020.
Cirque du Soleil will benefit from in-bowl branding elements throughout T-Mobile Arena, the Golden Knights' home facility. These will include dasher board signage, LED ribbon board exposure, a digital presence on the team’s website homepage and mobile app and various in-game features.
Additionally, Cirque du Soleil will have four title game nights each season, as four select Golden Knights home games will be designated "Cirque du Soleil" nights.
During these game nights, Cirque du Soleil will have LED mesh exposure on the front of T-Mobile Arena, provide intermission entertainment and be involved in a variety of game presentation elements.
Cirque du Soleil talent will also perform throughout the year at games and special events.