English Premier League football club Chelsea has entered into a two-year sponsorship agreement with Scottish whisky brand William Lawson’s.
Under the deal, William Lawson’s logo will appear on co-branded products and Chelsea fans will have the opportunity to win exclusive ticket prizes and merchandise.
The financial terms of Chelsea’s partnership with William Lawson’s – which is part of Bacardi Global Brands – were not disclosed.
Chelsea is currently top of the Premier League table having won all of its first four matches in the 2014-15 season.