German football team TSG Hoffenheim has signed a sponsorship deal with pharmaceutical group Lohmann Therapie-Systeme, while its Bundesliga counterpart Mainz 05 has renewed terms with watchmaker Maurice Lacroix.
LTS will benefit from television-visible advertising space and a hospitality allocation at Hoffenheim’s Rhein-Neckar Arena, along with representation across the club’s media channels under a multi-year agreement.
Maurice Lacroix’s one-year extension with Mainz runs until June 2016, maintaining the designation of official watch partner.
The Swiss brand will be granted advertising space on stadium advertising boards and sponsors the announcement of stoppage time on video screens at the Coface Arena. Additionally, the firm will launch an exclusive special edition Mainz watch design.