North American basketball league the NBA has agreed a regional partnership in the Brazilian market with US beer brand Budweiser.
The deal comes in the wake of the recent NBA Global Games match between NBA franchise the Orlando Magic and Brazilian side Flamengo. The length and the terms of the deal were not disclosed.
“The partnership between Budweiser and the NBA makes perfect sense,” Diana Maranhão, Budweiser marketing manager, said, according to the Maquina do Esporte website. “In addition to being brands that are globally known, we share similar values.”