Cycling holidays company Love Velo has entered into a partnership with the British Cycling governing body.
Terms of the agreement were not disclosed, but it was confirmed that Love Velo will serve as the organisation’s official travel partner.
The deal comes after British cycling last week also announced Czech cycle wear firm Kalas as its new official clothing partner.
Lee Bibring, managing director of Love Velo, said: “We have a very similar ethos to British Cycling as we want to grow the number of people who cycle.
“We want to continue to break down the barriers to cycling, encourage people to spend more time with each other pursuing a healthy active lifestyle and inspire experienced cyclists with exciting and varied challenges across the world.”