Japanese tyre manufacturer Bridgestone has agreed a deal to sponsor German track and field event the Internationales Stadionfest (ISTAF).
Bridgestone will serve as a main sponsor of the event, which takes place in the German capital of Berlin, alongside Spielbank Berlin, DKB and Nike. The length of the agreement was not disclosed.
Bridgestone will also sponsor the regional ISTAF Schools Cup tournament as part of the agreement.
The company will benefit from LED advertising exposure during the event, which this year takes place on August 27 at Berlin’s Olympiastadion.
The ISTAF sponsorship is part of Bridgestone’s communications campaign ‘Follow Your Dream. No matter what’. German athletes Fabian Hambüchen, Kristina Vogel, Laura Ludwig and Kira Walkenhorst are ambassadors for the campaign.