The Brazilian Basketball Confederation (CBB) has announced that domestic stationery company Kalunga has agreed to sponsor the national team at a number of International Basketball Federation (Fiba) events.
Under the deal, the terms of which were not disclosed, Kalunga will sponsor the Brazilian team at the ongoing men’s Basketball World Cup, which began in Spain on Saturday, as well as the upcoming World Women’s Championship that commences on September 27 in Turkey.
Kalunga branding will also appear on the lower back of players' jerseys during both tournaments.
Kalunga struck the deal with the IMX agency, the CBB’s exclusive sports marketing partner. The deal will mark Kalunga’s first involvement in sports sponsorship.
Kalunga will now join other CBB sponsors including Nike and Bradesco.