USA Swimming, the governing body of the sport in the country, has agreed a partnership with almond processing company Blue Diamond.
The company has been named the official snack nut of USA Swimming for 2016.
As part of the agreement, Blue Diamond will become the first sponsor to feature in the body’s new digital content output by taking part in a series of web episodes.
Matt Farrell, USA Swimming chief marketing officer, said: “Digital storytelling is a perfect way to activate a partnership between two organisations that represent healthy lifestyles. This is a great example of a partnership that makes the sport better, with a focus on active, healthy living and getting families involved in swimming.”
Blue Diamond products will be available to sample at USA Swimming-sanctioned events, which are expected to attract a total attendance of nearly 250,000 people next year.
The company will also receive advertising in the popular Splash magazine and will be granted rights to use the USA Swimming logo.
In addition, Blue Diamond will be involved in the Aqua Zone fan experience event at the US team trials for the 2016 Olympic Games in Rio de Janeiro, Brazil. It will also receive tickets for the Golden Goggle Awards, an annual ceremony that celebrates swimming in the US.
Blue Diamond joins AT&T, BMW, CeraVe, Marriott, Mutual of Omaha, Omega, Phillips 66, Arena, Speedo, TYR and Myrtha Pools as USA Swimming partners.