US tyre dealership Dunn Tire has extended its partnership with NFL American football franchise the Buffalo Bills.
Dunn Tire will retain its status as the official tyre dealer of the Bills.
As part of the deal, tyre manufacturer Michelin will also become the franchise's official tyre.
In addition, Dunn Tire and Michelin will also run a number of exclusive offers and promotions for Bills fans. These include distributing tickets to a team practice session and offering limited edition hats to fans who purchase Michelin tyres from Dunn Tire during the 2014-15 season.
Bruce Popko, chief revenue officer of the Bills, said: “Our continued partnership with Dunn Tire will provide Bills fans with engaging and creative opportunities to interact with the Michelin Tire brand across our region. With exclusive consumer offers and promotions, Dunn Tire and Michelin will be providing great value to our fans.”
The length of the extended deal was not disclosed.