Global resources company BHP Billiton has agreed to become the new main sponsor of US Major League Soccer team Houston Dynamo.
Under the deal, the terms of which were not disclosed, BHP Billiton branding will appear on the front of Dynamo players’ jerseys, as well as on the front of jerseys worn by the club’s National Women’s Soccer League team Houston Dash.
The company will also become a premier partner of the club alongside McDonalds, Conn’s HomePlus and Houston Methodist Leading Medicine.
In addition, BHP Billiton will become a sponsor of Dynamo home games and will benefit from various branding opportunities across signage and marketing materials.
Houston Dynamo currently sits eighth in the 2014 MLS Eastern Conference.