Insurance group BGV/Badische has reached an agreement to become a premium partner of German Handball Bundesliga team Rhein-Neckar Lowen.
The company, which is based in the city of Baden-Baden, will benefit from branding space on the sleeve of the team’s shirt.
Rhein-Neckar Lowen captain and Germany international Uwe Gensheimer will serve as a brand ambassador for BGV/Badische.
Gensheimer and his team-mates are currently fourth in the Bundesliga standings after 13 games of the 2013-14 season.
Terms of the deal were undisclosed.