Chinese state enterprise Cultural Investment Holdings Co. has signed as an Official Sponsor of the Beijing 2022 Olympic and Paralympic Winter Games.
Under the deal, it will become the Official Cultural Event Planning and Management Sponsor of the 2022 Games.
Cultural Investment Holdings had already provided visual-effects production at the PyeongChang 2018 handover ceremony and at Beijing 2022’s 1000-day countdown event in May this year.
Since its launch in February 2017, the Beijing 2022 marketing programme has signed up nine Official Partners:
- Bank of China (banking)
- Air China (air travel)
- Yili Group (dairy products)
- ANTA (sports apparel)
- China Unicom (telecoms)
- Shougang Group (urban regeneration)
- CNPC (oil & gas)
- Sinopec Group (oil & gas), and
- State Grid (power)
It has also signed up five second-tier Official Sponsors (including Cultural Investment Holdings Co.):
- Tsingtao Brewery Co (beer)
- Beijing Yanjing Brewery (beer)
- the Arawana brand of Yihai Kerry Group (cooking oil and grains)
- Beijing Shunxin Agriculture (food)
In 2015, the Beijing 2022 bid committee told the IOC Evaluation Commission that it expects to raise at least $858m (€771m) in revenue from the Games, $660m of which will be raised through sponsorship.