Software manufacturer SAP has signed up as new platinum partner of German Bundesliga football club Bayern Munich.
The initial deal will run for three years, from 2014-15 to 2016-17.
SAP will provide new services and technology to support “business procedures” at Bayern, the club said.
“We’re convinced that SAP is the optimal partner and offers the optimal products for this,” Bayern chairman Karl-Heinz Rummenigge said. “Bayern and SAP are both successful, globally renowned brands, whose values and objectives fit well together.”
SAP will also provide data for performance analysis through its Hana product. “This is a new development in recent years allowing billions of data sets to be processed in seconds. It opens up entirely new opportunities that simply didn’t exist before,” SAP director Gerhard Oswald said.