German Bundesliga football club Bayern Munich has entered into a partnership with Chinese wood flooring manufacturer Vöhringer Wood Product.
The three-year deal will run until 2019 and names Vöhringer as a regional partner of the club in China.
Under the agreement, Vöhringer will benefit from brand image rights and other privileges. The company will also undertake trading activities in China and organise a range of advertising campaigns with Bayern on various media channels across the country.
“Like FC Bayern, Vöhringer represents the highest quality, making it a perfect partner for our activities in China,” Jörg Wacker, head of internationalisation and strategy at Bayern, said. “It’s another important step in our international strategy and demonstrates the global strength of the FC Bayern brand.”