Hirmer Group has signed up as the formalwear partner of Bayern Basketball, the Munich-based top-tier German Bundesliga club.
The deal will run for three years, from 2014-15 to 2016-17.
Hirmer Group will benefit from branding exposure at the club’s Audi Dome, while the company will also provide official outfits for the club on away trips in European competitions.
“Both companies represent the shared values of expertise, innovation and success, and we are particularly pleased to be supporting an emerging sport like basketball,” Hirmer Group managing director Frank Troch said.