English rugby league team Hull FC has reached a shirt sponsorship deal with business-to-business trade exchange Bartercard.
Bartercard’s branding will adorn Hull’s away shirt for the 2014 Super League season in return for credit which can be spent with any of Bartercard’s 35,000 members.
Hull is the latest UK top-tier rugby league team to agree a partnership with Bartercard, following Super League counterparts Huddersfield Giants and Bradford Bulls.
In this year’s Super League XVIII, Hull came sixth in the final standings before losing 76-18 to Huddersfield in the preliminary semi-finals.