Automotive manufacturer Audi has been unveiled as the presenting sponsor of the Vierschanzentournee ski jumping series.
The deal was brokered by the Infront Sports & Media agency, the exclusive marketing partner of the Austrian Ski Federation and German Ski Association.
The agreement will cover three seasons of the series, from 2015-16 to 2017-18. This year’s event will begin on December 28 in Oberstdorf, Germany.
Audi served as the main sponsor of the Vierschanzentournee, otherwise known as the Four Hills Tournament, last season.
Under the new partnership, Audi will provide a fleet of vehicles in the venues and will receive additional exposure on installations and LED boards. The brand logo will be featured on all of the athletes’ bibs at the final competition in Bischofshofen, Austria.