The Association of Tennis Professionals has signed a three-year partnership with Indian information technology consulting company Infosys which aims to enhance the digital offerings provided by the governing body of men’s professional tennis.
The ATP said the strategic partnership will leverage the latest technological advances in mobility, cloud and analytics to transform the experience of tennis fans and players. As part of the deal, Infosys will become the global technology services partner and platinum sponsor of the ATP World Tour, as well as the season-ending ATP World Tour Finals, for the next three years.
Under the partnership, Infosys will work on several key initiatives for the ATP World Tour. These will include the creation of an exclusive ATP Scores & Stats Centre, which the ATP says will “revolutionise” engagement with tennis fans by providing unprecedented insights and predictions about every tournament, every match and every point. The Scores & Stats Centre will be powered by the Infosys Information Platform, an open-source data analytics platform for data visualisation and data analysis.
The ATP Player Zone, a next-generation player engagement platform and mobile app, will be revamped to enhance the experience for players and enable them to register for tournaments, review travel information, connect with other players, and stay up-to-date on all World Tour news.
Infosys will also manage the infrastructure, applications and data of the ATP World Tour through a cloud-based model.
Chris Kermode, ATP executive chairman and president, said: “The opportunities surrounding technology, statistics and data in men’s professional tennis are vast. Today’s announcement is fantastic news for the ATP as we welcome an industry leader in Infosys and take an important step towards exploring new opportunities in this area. We look forward to developing a number of exciting initiatives as part of the partnership.”
Dr. Vishal Sikka, chief executive of Infosys, added: “Fans will soon have the opportunity to get completely immersed in the action, and feel the passion and intensity in every match, and more. This partnership will enable us to bring new experiences in new ways to fans worldwide and will also serve to inform many new types of consumer engagements in other walks of life.”