Swiss watchmaker Jean Richard has agreed a long-term partnership with English Premier League top-tier football club Arsenal.
Under the deal, Jean Richard will enjoy a significant branding presence during home games at Emirates Stadium.
The watchmaker also has rights to create and distribute licensed products through the club and its own retail channels.
As part of the deal, Jean Richard plans to produce a limited edition Arsenal watch.
“This is another important step as we build our partnerships portfolio and underlines the momentum we have on our commercial agenda,” Arsenal sales and marketing director Vinai Venkatesham said.
Earlier this week Arsenal announced a new long-term partnership with German sportswear company Puma, bringing an end to a 20-year relationship with Nike.