UK-based golf retailer American Golf has entered into a partnership with the European Tour.
Under the agreement, American Golf will deliver Fan Experience Zones at Tour events such as the British Masters, BMW Championships and Scottish Open. The retailer will serve as an official sponsor and fan experience partner of the Tour.
The Fan Experience Zones will give spectators the chance to take part in a ‘Skeeball’ chipping challenge, test their skills on the American Golf putting course and take part in the ‘Connect Fore!’ game.
American Golf will also offer customers the chance to win VIP hospitality tickets for the British Masters and the first 2019 Hero Challenge, as well as in-store vouchers.
This year’s British Masters takes place at Hillside Golf Club in Southport from May 9-12.