News

Multi-sport

Basketball Hall of Famer to help guide global merchandising giant
Football

Brazilian football club Santos has signed up real estate development company STX as a sponsor
Golf

Business insurance brand Sentry have signed a five-year global sponsorship agreement with the United States Golf Association, the US golf governing body
Golf

Golf’s PGA Tour has become the latest sports property to team up with Amazon Web Services (AWS) in a deal that names the company as the official cloud provider of the organisation.
Basketball

The Women's National Basketball Association's Seattle Storm has unveiled a new brand identity and redesigned logo.
Fooball

Insurance company AIA Singapore has extended its title sponsorship of the Singapore Premier League until the end of the 2022 season, with an option to extend for a further three years
Basketball

Lifestyle clothing brand Canada Goose has secured a multiyear partnership with the National Basketball Association, in which the company has been designated an official outerwear partner of NBA All-Star…
Rugby Union

Major League Rugby has secured a multiyear agreement with American Airlines, which has been designated the official airline and travel partner of the league
Football

French Ligue 1 club LOSC Lille has extended with its kit supplier, New Balance. The multi-year renewal builds on an association which first began at the start of the 2016-17 season
Motorsport

Motor racing's Formula One has signed up sparkling wine brand Ferrari Trento to its sponsorship portfolio