News

Licensing & Merchandising Basketball

Despite a recent surge into European basketball from rival Wilson, US sports brand Spalding has extended its ball supplier agreement with Euroleague Basketball.
Media Football

The Paramount+ streaming platform will be showcased at next week’s Uefa Europa League final thanks to a short-term shirt sponsorship with Italian club Atalanta which echoes a similar deal last year with Inter Milan.
Sponsorship & Marketing Multiple Sports

Virtual advertising technology firm Supponor and TGI Sport, the tech-led sports media agency part owned by Bruin-Capital, are planning to build a new remote operating centre together in South America to better serve the region.
Events Multi-sport

Paris 2024 is confident ongoing talks with brands across the country will result in sponsorship revenue for this summer’s Olympic Games exceeding the already revised upwards target of €1.24bn ($1.34bn).
Sponsorship & Marketing Football

The German Football Association is set to announce the renewal of its major sponsorship agreement with Volkswagen, SportBusiness understands.
Sponsorship & Marketing Football

Kaizen Gaming's deal with Argentine Football Association comes on the heels of its title sponsorship of Campeonato Brasileiro Série A.
Sponsorship & Marketing Football

Chiliz's multi-year expansion of its Socios.com agreement with Atlético Madrid will make the fan tokens more widely available, according to James Murphy, the new chief commercial officer at the blockchain provider.
Sponsorship & Marketing Football

Vasco da Gama has landed the biggest sponsorship deal in its history, selling its front-of-shirt inventory to Betfair, as the battle for market share among betting brands in Brazil escalates
Sponsorship & Marketing Football

The Confederation of African Football is planning to introduce virtual overlay advertising at its events for the first time and has invited suppliers to submit bids for the contract, SportBusiness understands.
Sponsorship & Marketing Motorcycling

Qatar Airways, one of world sport's most prominent sponsors, has signed a multi-year deal with motorcycling's MotoGP.