News

Football

Hitachi has agreed a one-year extension to its shirt sponsorship contract with Brazilian top flight football club Ponte Preta.

ESPN Star Sports signs multi-year agreement with Bharti Airtel, Airtel Digital TVto distribute its six primary channel in India. 

American Football

The NFL has secured a new partnership with Microsoft worth $400m (€310m) over five years, according to widespread US media reports.

Multi-sport

Brasil Foods has agreed a deal with the Rio 2016 Organising Committee for the Olympic and Paralympic Games for its Sadia and Batavo brands to become official supporters of the Games.

Bwin is to continue its partnership with the MotoGP World Championship until at least 2015, after it agreed a two-year extension to its current deal.

Rugby Union

Guinness has agreed new partnerships with the Welsh Rugby Union and the English Rugby Football Union.

Rugby Union

Europcar South Africa has agreed a deal with the South African Rugby Union to become the official car rental supplier to SARU and its national teams.

Cricket

Kent County Cricket Club has agreed a naming rights deal with Shepherd Neame to rebrand its home ground.

Football

Sony Six has acquired the exclusive broadcast rights to Uefa Euro 2016 across the Indian subcontinent.

Football

TVB has acquired the free-to-air and pay-television rights to broadcast the 2014 Fifa World Cup in Hong Kong.