News

Football

FC Barcelona-bound Brazil forward Neymar has further enhanced his endorsement portfolio after agreeing a two-year deal with confectionary brand Mentos.

Athletics

Unilever has agreed a deal with British Athletics to become an advertising partner of this year’s Sainsbury’s Summer Series.

Football

Nib Health Funds has agreed a deal with the Newcastle Knights and Newcastle Jets to extend its dual sponsorship of the two clubs for the next 12 months.

Golf

Golf’s European Tour has launched a free online television channel providing video on demand highlights of the organisation’s tournaments.

Golf

Turkish Airlines has agreed a deal to become the title sponsor of the European Tour’s new showpiece tournament in Turkey later this year.

Volleyball

Honda has agreed a four-year deal with the International Volleyball Federation (FIVB) to become the first official partner for professional and elite volleyball and beach volleyball.

Formula One Group is considering removing live streaming rights from official broadcast partners to launch its own online streaming platform, reports Autoweek.

Football

English Premier League side Sunderland has unveiled BFS Group as its new principal partner and shirt sponsor from the 2013-14 season.

Football

The Football Association of Ireland (FAI) has extended its primary sponsorship deal with telecommunications firm Three through to 2016.

Multi-sport

Panasonic has enhanced its association with the Olympic Movement by signing up as an official supplier to the 2014 Winter Olympics in Sochi, Russia.