News

The Rugby Football Union has announced a new three-year partnership with Unilever’s leading male skincare brand Dove Men+Care, which becomes England Rugby’s official male grooming supplier.

Sportswear and apparel brand BLK Sport has agreed a four-year deal, from 2013-14 to 2016-17, to supply the playing kit to Irish rugby union team Connacht.

The USA Volleyball organisation has extended its sponsorship deal with Hilton HHonors, the loyalty programme for Hilton Worldwide’s 10 hotel brands, through to 2016.

Mopani Copper Mines and telecommunications company MTN Zambia have signed up as sponsors of the Council of Southern Africa Football Associations (Cosafa) Cup national team tournament in Zambia.

Car rental brand Hertz has renewed its title sponsorship of the MotoGP British grand prix motorcycling race at Silverstone.

Canadian Tire Corporation and Senators Sports & Entertainment, owners of the NHL's Ottawa Senators, have announced a strategic partnership that will result in the renaming of the team’s home arena to Canadian Tire Centre.

Car maker Chevrolet has signed up as the title sponsor of Major League Baseball’s Home Run Derby event on July 15 in New York.

The Canadian arm of Korean automotive company Kia will continue its partnership with the Grand Prix Cycliste de Québec and the Grand Prix Cycliste de Montréal events on the UCI WorldTour circuit.