News

Football

Hertha Berlin has agreed a two-year sponsorship deal with insurance company Direct Line as the club prepares to make its return to the 1.Bundesliga, the top tier of German football.

Cricket

The brandRapport agency has been appointed by PrimeLocation.com to manage its ground sponsorship deal covering this summer’s Ashes cricket series between England and Australia.

The Canadian Olympic Committee has announced a four-year partnership, from 2013 to 2016, with sportswear company Adidas.

Swimming

Allianz has agreed a deal to sponsor the 2013 edition of the International Swimming Federation (FINA) World Championships.

Cycling

News Corporation has handed Team Sky a boost ahead of the start of the Tour de France this weekend by confirming 21st Century Fox as a sponsor of the International Cycling Union (UCI) ProTour outfit.

Ice Hockey

Pharmaceutical company Actavis is to become the central sponsor of ice hockey’s European Trophy.

Cycling

US manufacturer Trek Bicycle has stepped up from a sponsorship position to acquire the WorldTour racing licence for leading cycling team RadioShack-Leopard-Trek.

Football

Champagne brand Taittinger has been named as a sponsor of the 2014 Fifa World Cup football tournament in Brazil.

Football

Austrian Bundesliga top-tier football club Wacker Innsbruck has agreed an extension with lead sponsor TIWAG-Tiroler Wasserkraft.

Cricket

Courts, the largest furniture, appliance and electrical retailer in the Caribbean, has signed up as an official partner of the inaugural Caribbean Premier League Twenty20 cricket competition.