News

Ice Hockey

Wiper blade specialist ANCO Wipers has agreed a deal to become the official wiper blade of the National Hockey League.

Multi-sport

The bid committee for Medellín’s tilt at the 2018 Youth Olympic Games has secured a sponsorship deal with Bancolombia – the largest commercial bank in Colombia.

Football

English Premier League champion Manchester United has announced a regional partnership with Thai telecommunications company True Corporation.

Football

German 1.Bundesliga football club Hertha Berlin has made a new addition to its exclusive partner portfolio after signing a one-year deal with energy comparison website Verivox.

Auto racing parts and equipment supplier JEGS Automotive has extended its title sponsorship of the National Hot Rod Association’s Allstars event.

Cycling

Tinkoff Bank has admitted it is considering assuming sole sponsorship of the Saxo-Tinkoff International Cycling Union (UCI) ProTour team.

Rugby Union

RaboDirect Pro12 rugby union club Ospreys has sealed a new sponsorship deal with Swansea-based business Save Britain Money.

Football

Formula One team Marussia has furthered the sport’s links with football by agreeing a strategic partnership with English Championship club Reading.

The Williams Formula One team has struck new sponsorship deals with Dom Pérignon and ShoreTel ahead of this weekend’s British Grand Prix, where the team will compete in its 600th F1 race.

Football

English Premier League football club Swansea City has announced a record shirt sponsorship deal with online trading firm GWFX, one of the core brands of global financial services provider Goldenway.