News

Mobile phone operator EE is preparing to lodge a complaint over rival firm Vodafone promoting its 4G service on the side of the Vodafone McClaren Mercedes Formula One cars at the recent British Grand Prix.

Cycling

South African mountain bike race the Absa Cape Epic has signed up ASSOS of Switzerland as its new official premium cycling apparel sponsor.

Rugby Union

Property development firm Migaa has teamed up with Kenya’s national rugby union team in a two-year sponsorship agreement worth Ksh15m ($174,419/€133,803).

Football

Banca Popolare di Milano (BPM) has agreed a three-year sponsorship deal with Italian Serie A football club AC Milan.

Telecommunications company SingTel has extended its partnership with the Formula One motor racing championship to be the title sponsor of the 2013 Singapore Grand Prix.

Formula One constructors’ champion Red Bull Racing has teamed up with Kaufland to make the German supermarket and hypermarket chain an official race partner for this weekend’s German Grand Prix at the Nürburgring.

Cricket

The West Indies Cricket Board has agreed a five-year extension to its sponsorship agreement with Scotiabank.

Cricket

The Caribbean Premier League has announced a pair of commercial tie-ups before the start of the inaugural edition of the Twenty20 cricket competition later this month.

Surfing

Sportswear company Hurley has agreed a two-year deal to become the title sponsor of the annual Australian Open of Surfing.

Winter Sports

British Skeleton has announced a five-year partnership with consultancy group Ignite in support of its next generation of sliders.