News

BP is to continue its support of British athletes until 2016 after agreeing to become a top-level partner of the British Olympic Association and the British Paralympic Association.

Formula One outfit Sauber has announced a partnership with three Russian institutions in a move that should help alleviate the team’s financial concerns.

The Scottish Open has teamed up with Aberdeen Asset Management and the Scottish Government to extend the financial services company’s title sponsorship of the golf tournament through to 2017.

Coffee chain Tim Hortons has secured the naming rights to the new stadium of Canadian Football League American football team Hamilton Tiger-Cats in a wide-ranging 10-year deal.

The English Football League has announced a new sponsorship deal with pizza chain Papa John’s.

German 1.Bundesliga football club Hannover 96 has extended its marketing partnership with the Sportfive agency through to June 2019.

Long-time Nascar sponsor Budweiser has switched allegiances within the sport by announcing it will join Kevin Harvick as he moves to the Stewart-Haas Racing team in 2014 to drive the No. 4 Chevrolet SS car in the North American stock-car racing organisation’s Sprint Cup Series.

MotoGP team Yamaha Factory Racing has announced a new partnership with European hotel chain NH Hoteles.