Sub-Saharan Africa

Football
Sponsorship & Marketing

Spanish football’s LaLiga has added South African sports betting company Hollywoodbets to its portfolio of regional sponsors.
Rugby Union
Sponsorship & Marketing

Durban-based Super Rugby franchise the Sharks has renewed its major sponsorship deal with South African telecommunications company Cell C
Motorsport
Events

Tyre manufacturer Goodyear has been unveiled as a premium partner of the World Endurance Championship as part of a wider agreement involving the Automobile Club de l’Ouest (ACO) and the European Le Mans S…
Cricket
Governance

Cricket South Africa (CSA) suspended chief executive Thabang Moroe on allegations of misconduct today (December 6) just hours after sponsor Standard Bank cited governance concerns at CSA for its decision…
Rugby Union
Sponsorship & Marketing

South African food brand Crown National has signed as associate sponsor of two Western Province rugby union teams – the DHL Stormers and DHL Western Province.
Rugby Union
Sponsorship & Marketing

The CSM Sport & Entertainment agency has been appointed by both SA Rugby and the British & Irish Lions as their official sponsorship agency to exclusively manage all sponsorship rights for the Lions 2021…
Rugby Union
Sponsorship & Marketing

South African telecoms operator MTN is set to renew its headline sponsorship of the Springboks, South Africa’s world championship-winning rugby union team.
Rugby Union
Sponsorship & Marketing

The Sharks, the Durban-based Super Rugby franchise, has unveiled South African sports betting operator Hollywoodbets as a new associate sponsor. The deal will run for three years, from 2020 to 2022.
Cricket
Sponsorship & Marketing

South African sports betting operator Hollywoodbets has agreed a deal to acquire naming rights to Kingsmead Cricket Ground, home of Durban-based franchise the Dolphins
Football
Sponsorship & Marketing

Online betting firm SportPesa has quit its Kenyan operations because of a change in Kenyan betting tax
Football

African online sports betting company SportPesa says it will look into restarting its sports sponsorship deals in Kenya that were halted due to the loss of its betting licence in August, following an agreement…
Football

English Premier League football club Manchester City has extended its partnership with PZ Cussons-owned soap brand Premier Cool
Football

Telecommunications company Vodacom has been unveiled as the title sponsor of the Tanzania Premier League, the top tier of club football in the country
Football

Former Football Kenya Federation president Sam Nyamweya has appealed to the government to help fund the Kenyan Premier League, following the sudden withdrawal of title sponsors SportPesa, an African online…
Football

A dispute between the Premier Soccer League and South African Football Association over the latter’s signing of a sponsorship deal with insurance company OUTsurance will head to arbitration.
Rugby Union

Dubai-based airline Emirates has renewed its title sponsorship agreement with South African Super Rugby franchise the Lions
Rugby Union

Korean electronics brand Samsung has entered into a partnership with the South African Rugby Union (SARU) and will benefit from brand exposure on the national team’s shorts as part of the agreement.
Football

The Football Federation of Mauritania (FFRIM) has entered into a partnership with sportswear manufacturer AB Sport ahead of the country's debut at the Africa Cup of Nations (Afcon) this summer