Sub-Saharan Africa

Football
Sponsorship & Marketing

LaLiga has signed up SportyBet as a betting sponsor in Africa as it broadens out a regional betting roster that already includes deals in Asia-Pacific, Central and South America, North America and South Africa.
Cricket
Sponsorship & Marketing

Cricket South Africa has unveiled online gambling company Dafabet as a shirt sponsor of its international teams, adding to a separate agreement it has with rival firm Betway for its franchise league, SA20.
Football
Sponsorship & Marketing

Gambling firm Betway has today been announced as the new title sponsor of South Africa’s Premier Soccer League in a three-year deal worth around R900m (€45m/$49m).
Cricket
Sponsorship & Marketing

Indian dairy brand follows Cricket World Cup team deals by joining forces with co-host USA Cricket, and Cricket South Africa, for T20 World Cup.
Rugby Union
Finance & Law

South Africa Rugby is hoping that its proposed commercial agreement with US-based private equity firm Ackerley Sports Group (ASG) will enable the governing body to double its sponsorship revenue by the 2027 World Cup.
Rugby Union
Sponsorship & Marketing

South Africa Rugby is to establish a commercial vehicle to manage its media and sponsorship rights after striking an agreement with Ackerley Sports Group (ASG), a new unit of the US investment firm
Cricket
Sponsorship & Marketing

South Africa T20 (SA20) team Paarl Royals has filled its headline sponsorship position for the 2024 season with the signing of online gambling platform Six6s
Cricket
Sponsorship & Marketing

Cricket South Africa (CSA) and Cricket Australia (CA) have both announced Indian brands as team sponsors for the men's Cricket World Cup, taking place in India next month
Rugby Union

Investec’s decision to take the title sponsorship rights to European Professional Club Rugby's Champions Cup has helped the competition to emerge from a challenging period commercially.
Football
Sponsorship & Marketing

African betting operator Betpawa will pay cash tokens to all players on winning teams in Ugandan second-tier league matches as part of a controversial new sponsorship deal with the Ugandan football association…
Cricket
Sponsorship & Marketing

Cricket South Africa (CSA) has announced a new agreement with Lotto Sport to becomes its kit manufacturer.
Rugby Union
Sponsorship & Marketing

Banking and wealth management services brand Investec has taken over the title rights to the European Rugby Champions Cup in a five-year deal, ending Heineken’s long-standing naming association with t…
Cricket
Sponsorship & Marketing

Online gambling company Dafabet has acquired naming rights to St George’s Park Stadium, one of South Africa’s international cricket grounds.
Table Tennis
Events

Floki has agreed a sponsorship deal for the forthcoming 2023 World Table Tennis Championships Finals, marking the first time a cryptocurrency platform has partnered with an international table tennis event
Football
Fan Engagement

LaLiga Premium, the online portal of the top two Spanish football leagues, is being made available to mobile phone users in sub-Saharan Africa following a tie-up with mobile marketing company Upstream
Football
Sponsorship & Marketing

South Africa’s newly appointed minister of tourism, Patricia de Lille, has described the proposed sponsorship deal between SA Tourism and English Premier League club Tottenham Hotspur as “unlawful and…
Rugby Union
Sponsorship & Marketing

SA Rugby, governing body of South African rugby union, has agreed a new sponsorship deal with Chinese consumer electronics manufacturer Oppo
Mixed Martial Arts
Sponsorship & Marketing

Online betting platform 1xBet has agreed a sponsorship deal with US mixed martial arts promotion the Professional Fighters League (PFL)