Spain
Nivea Men takes Real Madrid partnership global
Spanish LaLiga football club Real Madrid has renewed and expanded its partnership with personal care brand Nivea Men.
Atlético Madrid brokers extension with shirt sponsor Plus500
Online trading company Plus500 has renewed its shirt sponsorship deal with Spanish LaLiga football club Atlético Madrid.
CaixaBank retains Levante, Girona in LaLiga portfolio
Financial services company CaixaBank has renewed its partnerships with Spanish LaLiga football clubs Levante and Girona.
Eibar seals Seat extension
Spanish automotive manufacturer Seat has renewed its partnership with Eibar, which plays in the country’s LaLiga top-tier club football competition.
CaixaBank renews Valencia partnership
Spanish LaLiga football club Valencia has extended its partnership with financial services company CaixaBank.
Title sponsor signs on for World Half Marathon Championships
The Trinidad Alfonso Foundation, a non-profit organisation that promotes Valencia and the wider region, has been named as title sponsor of the Spanish city’s staging of next year’s International Association of Athletics Federations (IAAF) World Half Marathon Championships.
LaLiga heads to the dentists with new partner
LaLiga, which operates the top two divisions of Spanish football, has entered into a partnership with dental care firm Vitaldent.
LaLiga teams up with El Corte Inglés
LaLiga, which operates the top two divisions of Spanish football, has entered into a partnership with department store group El Corte Inglés.
Real Madrid signs up Betcart as new betting partner
Betcart, a sports betting brand operated by the BCourt Group, has entered into a partnership with Spanish LaLiga football club Real Madrid.
Spanish women’s basketball league lands title sponsor ahead of World Cup
Spanish retail distribution company Grupo DIA has been unveiled as the title sponsor of the top tier of domestic women’s basketball.
Real Madrid extends Emirates shirt deal – reports
Spanish LaLiga football club Real Madrid has reached an agreement to extend its shirt sponsorship deal with the Emirates airline, according to the Palco23 website.
Alavés signs new shirt sponsor
Spanish LaLiga football club Deportivo Alavés has agreed a shirt sponsorship deal with Chinese smartphone manufacturer Qubo.
Heineken backs Spanish rugby league
Dutch brewing company Heineken has agreed a deal to become the title sponsor of the top division of Spanish rugby union.
Barcelona strengthens Head & Shoulders partnership
Spanish LaLiga football club Barcelona has expanded its partnership with shampoo brand Head & Shoulders.
Real Betis signs new shirt sponsor
Spanish LaLiga football club Real Betis has signed corporate social responsibility project Green Earth as a shirt sponsor.
Riviera Maya steps up to become Espanyol’s main sponsor
Spanish LaLiga football club Espanyol has agreed a deal for Mexican tourism destination Riviera Maya to become its new main sponsor.
Sevilla signs new shirt sponsor
Social gaming company Playtika has agreed a deal to become the main shirt sponsor of Spanish LaLiga football club Sevilla.
LaLiga signs Sudanese partner
LaLiga, which operates the top two divisions of Spanish football, has entered into a partnership with Sudanese telecommunications company Zain.