Spain
Spanish Basketball Federation signs up telco Finetwork
The Spanish Basketball Federation (FEB) has added mobile telco Finetwork as a new sponsor
Espanyol builds on Chinese presence with Irongest deal
Spanish football club RCD Espanyol has signed up probiotic brand Irongest as its latest regional sponsor in China.
The deal starts immediately and is due to run until the end of the 2020-21 season
Duo jostle for Barcelona Marathon promoter contract
The Barcelona City Council has received two bids from companies interested in running the city’s flagship marathon from 2021 onwards, it is claimed.
Mediapro extends virtual advertising deal with Supponor
Spanish sports marketing and production company Mediapro has signed a long-term extension of its licensing agreement with virtual advertising technology and solutions brand Supponor
Mahou extends second-tier sponsorship of Real Madrid
Spanish beer group Mahou San Miguel has renewed its second-tier sponsorship with LaLiga leaders Real Madrid
Espanyol extends long-term association with Estrella Damm
LaLiga's RCD Espanyol has renewed the contract of long-term sponsor, Spanish beer brand Estrella Damm
Macron secures long-term RFEF referees deal as adidas loses more inventory
The Spanish Football Federation (RFEF) has announced an eight-year deal with Italian sportswear manufacturer Macron for the supply of referee kits
New rules on betting ads protect sporting interests in Spain – consumer group
Spanish consumer group FACUA has attacked Spanish legislators for being too soft on betting-related broadcast advertising around football events
Fan token platform Socios adds Barcelona to football portfolio
Spanish LaLiga football club Barcelona has teamed up with blockchain-based fan engagement company Chiliz, through which fans can interact via the Socios.com voting and rewards platform
Iberia takes flight with Spanish NOC, extends basketball ties
Spanish airline Iberia has become a sponsor of the Spanish Olympic Committee (COE) after an agreement was announced in Madrid
Coca-Cola extends with Espanyol, activates around youth project
Spanish LaLiga club RCD Espanyol has extended its sponsorship agreement with soft drinks brand Coca-Cola until the end of the 2020-21 season
RFEF agrees futsal-focused Joma sponsorship
The Spanish Football Federation (RFEF) has signed a futsal-focused agreement with Spanish sportswear company Joma
Barça expects sponsorship gains from new digital strategy
FC Barcelona’s recently-announced, fan-centric digital strategy will benefit the club’s sponsors and generate more sponsorship income, the club has said.
Sacyr ‘paying €300,000 per season’ for Spanish Handball League title rights
Further details of the title sponsorship contract between the top division of Spanish handball, Liga Asobal, and Spanish construction company Sacyr have emerged
Barcelona Women sign sponsorship deal with clothing brand Naulover
Spanish LaLiga club Barcelona has signed up clothing brand Naulover as a sponsor of its women's team
Sacyr becomes title sponsor of Spain’s Liga Asobal
Spanish construction company Sacyr has agreed a title sponsorship deal with Liga Asobal, the top division of domestic club handball
PT Dua Kelinci returns to sponsor Real Madrid
Spanish LaLiga football club Real Madrid has signed a four-year sponsorship deal with Indonesian food company PT Dua Kelinci.
The company previously sponsored Real Madrid from 2011 to 2014
Estrella Galicia returns to Real Valladolid with shirt sponsor deal
Spanish LaLiga football club Real Valladolid has unveiled beer brand Estrella Galicia as its new main shirt sponsor