Spain
Solidarity Sneakers – Timpers & Levante UD
In June 2020, Levante and Timpers launched a range of sneakers to raised disability awareness and generate funds for the club’s foundation.
LaLiga clubs told to exit betting operator sponsorships by end of 2020-21
The Spanish government’s Minister of Consumption, Alberto Garzón, has sent a letter to the presidents of 25 LaLiga football clubs calling for an end to gambling sponsorships after the completion of th…
Technology company InnJoo brands shorts of Real Betis sports teams
Technology products company InnJoo will brand the shorts of three teams owned by Spanish LaLiga club Real Betis, including Real Betis Féminas, which plays in Spain’s top-flight women’s league.
LaLiga finalises LG deal as it looks to develop fan experience
Spain's LaLiga has signed up technology firm LG as its latest central sponsor
Sportfive brokers Falken renewals with Atlético Madrid, Borussia Mönchengladbach
The European operation of Japanese tyre brand Falken has extended sponsorships with Spanish LaLiga club Atlético Madrid and German Bundesliga club Borussia Mönchengladbach for another year until the e…
Elche renews with main sponsor TM Real Estate Group
Spanish top-flight football club Elche CF has extended its main sponsorship deal with TM Real Estate Group
Repsol extends MotoGP team deal with Honda Racing to 2022
Spanish energy company Repsol has renewed its MotoGP team title agreement with the Honda Racing Corporation for two more years until 2022
Cap Amunt, Semper Amunt – Estrella Damm & RCD Mallorca
In April 2019, as Mallorca pushed for promotion back to Spain’s top tier, long-time official beer partner Estrella Damm launched a PR, OOH and social campaign to support the side through the season climax.
LaLiga renews with El Corte Inglés for 2020-21 season
LaLiga has signed a renewal to its sponsorship contract with department store company El Corte Inglés.
Real Madrid sign Spain-focused strategic deal with PlayStation
Spain's Real Madrid has signed a strategic agreement with Sony's PlayStation brand
La Vuelta signs up Correos as sponsor ahead of 75th edition
Unipublic, the organisers of Spanish cycling event La Vuelta a España, have signed a sponsorship deal with logistics specialists Correos, which becomes a main sponsor of the event.
LaLiga aims to top €110m in central commercial revenues in 2020-21
Spanish football's LaLiga has set out its ambitions for commercial growth during the 2020-21 season, despite the continued uncertainty caused by the Covid-19 pandemic.
The league reached €100m ($117.5
Alien in the Dressing Room – Audi & FC Barcelona
Jumping off the idea that the Barca team is out of this world, Audi leveraged its sponsorship to launch its new Audi e-tron in April 2019 via an alien-themed campaign spanning TV, print and social media.
LaLiga’s Parimatch betting sponsorship covers 15 CIS countries
LaLiga has signed up gambling platform Parimatch across the Commonwealth of Independent States (CIS)
Valencia becomes latest club to add Iqoniq to sponsorship roster
Spanish LaLiga's Valencia is the latest football club to add fan engagement app Iqoniq as a sponsor. The club will look to leverage the association to increase visibility and fan engagement
Atlético Madrid latest LaLiga club to agree TD Systems sponsorship
Spanish football club Atlético Madrid has added television manufacturer TD Systems as a new sponsor.
The club has signed a two-year contract with the Madrid-based company.
Duel/Fun Raised to N – Hyundai & Atlético Madrid
In April 2019, Hyundai’s launch campaign for its new N range leveraged its Atlético sponsorship to emphasise the vehicles’ sporty characteristics.
Telefónica’s Movistar Plus retains Liga ACB rights to 2023
Spanish telecoms operator Telefónica has renewed its exclusive domestic broadcast rights agreement with Liga ACB, the top tier of Spanish basketball, for another three seasons.