South America
Caixa adds Santos to sponsorship portfolio
Government-owned bank Caixa Economica Federal has agreed a shirt sponsorship deal with Campeonato Brasileiro Serie A football club Santos.
Petrobras deal highlights Rio 2016 marketing reverse
State-controlled Brazilian oil company Petroleo Brasileiro (Petrobras) became an Official Sponsor of the Rio 2016 Paralympic Games last month in a deal worth around one per cent of the offer it tabled five years ago to become a tier one domestic sponsor of the 2016 Summer Games.
Caixa adds Botafogo to Serie A portfolio, closes in on Fluminense deal
Government-owned bank Caixa Economica Federal has signed a shirt sponsorship deal with Botafogo, and is also said to be close to agreeing a similar deal with fellow Campeonato Brasileiro Serie A football club Fluminense.
Renault to support rugby union development drive in Uruguay
French automotive manufacturer Renault has entered into a partnership with the Unión de Rugby del Uruguay, the national governing body of rugby union in the South American country.
Corinthians sign new shirt sponsor, beer partner
Corinthians has agreed a shirt sponsorship deal with investment firm Apollo Sports Capital, while the Campeonato Brasileiro Serie A football club has also entered into a partnership with Spanish brewery Estrella Galicia.
From Samba to Super Mario – a look ahead to Tokyo 2020
Insight from John Scurfield, head of MediaCom Sport & Entertainment UK, on the challenges for Olympic sponsors ahead of Tokyo 2020
São Paulo secures new shirt sponsor
Plastic products manufacturer Corr Plastik has agreed a shirt sponsorship deal with Campeonato Brasileiro Serie A football club São Paulo.
Conmebol commits to Copa Sudamericana prize money hike, despite sponsor blow
The South American Football Confederation (Conmebol) has said it will take “all appropriate measures” after the Global Sports agency opted to terminate its partnership for the Copa Sudamericana club competition.
Rio 2016 signs insect repellent partner amid Zika worries
Off!, an insect repellent brand produced by US household chemical goods manufacturer SC Johnson, has agreed a deal to become an official partner of the 2016 summer Olympic and Paralympic Games in Rio de Janeiro, Brazil.
Huawei adds Boca Juniors to football roster
Chinese telecommunications company Huawei has agreed a sponsorship deal with Argentinian Primera División football club Boca Juniors.
World Rallycross teams up with Total
French multinational energy firm Total has entered into a one-year partnership with the World Rallycross Championship.
Botafogo secures shirt sponsorship deal with Cercred
Financial services company Cercred has agreed a shirt sponsorship deal with Campeonato Brasileiro Serie A football club Botafogo.
Flamengo nets kit sponsorship deals
Campeonato Brasileiro Serie A football club Flamengo has agreed kit sponsorship deals with online food order and delivery service iFood and Clipper, a producer of disposable lighters.
São Paulo ends wait for main shirt sponsor with Prevent Senior deal
Healthcare provider Prevent Senior has agreed a deal to become the main shirt sponsor of Campeonato Brasileiro Serie A football club São Paulo.
Manchester United banks Ecuadorian partner
Ecuadorian financial services company Banco Guayaquil has entered into a partnership with English Premier League football club Manchester United.
Fifa secures first national partner for Futsal World Cup
Fifa, football’s global governing body, has agreed a deal for Colombian cement company Cementos Argos to become the first national supporter of this year’s Futsal World Cup national team tournament.
Copa Airlines lands São Paulo extension
Panamanian airline Copa Airlines has renewed its sponsorship agreement with Campeonato Brasileiro Serie A football club São Paulo ahead of the new season.
Corinthians likes Facebook partnership
Campeonato Brasileiro Serie A football club Corinthians has entered into a partnership with social media platform Facebook.