South America

Football
Sponsorship & Marketing

Brazilian cryptocurrency exchange Mercado Bitcoin has signed as a shirt sponsor of Campeonato Brasileiro Série A club Corinthians for a 16 month-period from September 2021 to December 2022.
Football
Sponsorship & Marketing

Campeonato Brasileiro Série A football club Corinthians has agreed a one-year extension to its shirt sponsorship deal with fuel distribution company ALE.
Multi-sport
Events

Barranquilla has been appointed as the host city of the 2027 Pan American Games, marking the second time that Colombia will stage the multi-sport event
Football
Sponsorship & Marketing

Palmeiras has signed a three-year extension to its contract with main sponsors, financial services group Crefisa and São Paulo-based education centre Faculdade das Américas (FAM), an agreement the Campeonato B…
Football
Sponsorship & Marketing

The Argentinian Football Association has struck a regional sponsorship with online trading platform T1Markets as a new digital sponsor
Football
Sponsorship & Marketing

US-based streaming device maker Roku has signed a 12-month sponsorship with Brazilian football club São Paulo.
Football
Sponsorship & Marketing

Brazilian football club Santos has signed an extension to its contract with kit supplier Umbro. The renewal builds on the initial contract between the two organisations, which was signed in 2018
Football
Sponsorship & Marketing

The South American Football Confederation (Conmebol) has added global logistics specialists DHL as a sponsor of its Copa Libertadores and Copa Sudamericana club competitions
Multiple Sports
Sponsorship & Marketing

The Brazilian Football Confederation (CBF) is facing action from the Brazilian Olympic Committee (COB) in a dispute over kit suppliers
Volleyball
Sponsorship & Marketing

Mikasa, the Japan-based sportswear manufacturer, has renewed its sponsorship agreement with the Brazilian Volleyball Confederation (CBV) for another four years
Football
Sponsorship & Marketing

Betting operator Codere has signed as the official betting sponsor of Argentine football club River Plate
Football
Sponsorship & Marketing

Fan token brand Socios.com has expanded its association with football in Argentina by becoming title sponsor of the Argentinian Primera División, the country’s top-tier league. Two months ago, Socios.co
Football
Sponsorship & Marketing

Betting operator Sportsbet.io has signed as the new 'master sponsor' of Campeonato Brasileiro Série A club São Paulo for the next three and a half years, until the end of 2024.
Football
Licensing & Merchandising

The Brazilian Football Confederation (CBF) has agreed a three-year deal with Turkish blockchain company Bitci Technology to develop a series of non-fungible tokens (NFTs) for Brazil’s national football t…
Football
Sponsorship & Marketing

Fan engagement platform Socios.com has continued its sports partnership drive after agreeing a deal with Campeonato Brasileiro Série A football club Corinthians.
Football
Sponsorship & Marketing

Betting operator Dafabet has become the first sports betting sector company to sponsor Brazilian Série A club and last season’s Copa Libertadores champions Palmeiras.
Football
Sponsorship & Marketing

Brazilian football club São Paulo has agreed a two-and-a-half-year sponsorship deal with building materials retailer ABC Construction.
Football
Sponsorship & Marketing

Alcoholic drinks group Diageo has pulled out of its Copa América sponsorship, following the examples of Mastercard and Ambev, which deactivated their deals earlier this week.