Scotland

Scottish lager brand Tennent’s has entered into a partnership with the Scottish Football Association national governing body.

Waste management and recycling firm Binn Group has renewed its shirt sponsorship deal with Scottish Premiership football club St Johnstone.

Scottish Premiership top-tier football club Dundee has renewed a sponsorship deal with construction company Kilmac.

Scottish Premiership football team Inverness Caledonian Thistle has extended its shirt sponsorship deal with sandwich chain Subway.

The Scottish Professional Football League has agreed a title sponsorship deal with betting company Ladbrokes.

UK-based telecommunications company BT will sponsor the Scottish Rugby Union (SRU), the governing body for the sport in Scotland, for three years, from 2015 to 2018, as shirt sponsor of the Scotland national rugby union team under a deal signed this month.

UK telecommunications company BT has struck a deal to become the shirt sponsor for Scotland’s national rugby union teams.

Sporting good manufacturer New Balance this month signed a  five-year deal with Scottish Premiership team Celtic as part of its plan to become a top-three football brand.

Scottish Premiership champion Celtic has agreed a multi-year kit partnership to become the latest major football club to partner with US sportswear company New Balance.

The Ultimate Fighting Championship mixed martial arts series has announced a promotional partnership with the 2015 European Judo Championships.

The Scottish Professional Football League is seeking a naming rights sponsorship for its four professional divisions worth £1.75m (€2.2m/$2.7m) per season, according to leaked emails seen by the Press Association Sport news agency.

Transport, utilities and private construction business QTS Group has reached a deal with the Scottish Professional Football League to serve as the presenting sponsor for the closing stages of its 2014-15 League Cup club competition.

Betting company Coral has extended its title sponsorship of the annual Scottish Grand National horse race.

For this year’s rugby union autumn internationals, Sports Sponsorship Insider surveyed the sponsorship portfolios of the leading nations: Argentina, Australia, England, France, Ireland, Italy, New Zealand, Scotland, South Africa and Wales.

The Scottish Football Association has agreed a four-year renewal to its partnership with confectionary company Mars Chocolate UK.

Financial services company Aberdeen Asset Management has extended a deal to serve as the title sponsor of the Scottish Open golf tournament on the European Tour.

The Scottish Rugby governing body has agreed a one-year extension to its title sponsorship agreement with ticketing exchange Viagogo for Scotland’s autumn Test series.

Soft drinks manufacturer A.G. Barr has agreed a two-year deal to become a new partner of Scottish Rugby, the governing body of rugby union in Scotland.